Showing your company’s true colours – There’s more to it than meets the eye

Dream and Create colour

Showing your company’s true colours – There’s more to it than meets the eye

By Anna Fisher & Cassie Hallinan With Marlon “Train” Forrester

Choosing colours for your office that properly represent your brand and the “look and feel” is actually pretty easy.  Which is just as well because if you get it wrong, you could have clients and valued employees running for the hills.  I say easy because it’s as simple as asking for a professional opinion AND pressing them for their rationale. If the rationale doesn’t link to the stated objectives for your office fitout, then you need a second opinion.  It’s that important.

It’s clear that your choice of interior designer should be thinking about the important questions and you, the decision-maker, should be clear on the big issues.  These are the keys to achieving the best results for your business environment.  But what are they?  Right on cue, here are 4 key considerations:

Should we just go with the colours in our logo?

Nice.  An easy one to start with.  The clear and definitive answer is yes… and no.  While elements of the company logo can and should be reflected in your business environment, a bold streak of pillar box red in the logo doesn’t necessarily give license to paint the walls accordingly.  The sensible answer is “everything I moderation”.  A better answer may be, let’s see which elements of the logo are most transferable to the wider space whilst enhancing say – company values.

Which colours best match, reflect or even enhance our values?

There has been much written about colour theory and opinions for and against the psychological impacts hues may have.  What we do know is that much of what we feel about colours can be traced back to what we’ve learned during formative years.  White might remind one of snow, cleanliness, purity while red, an emotionally intense colour, brings to mind strength and energy for example.  See the *footnotes for a brief precis on colours and their meaning.

With complements, is that right?

The big tip is to ask not what each colour means in isolation but what effect it will have when trying to play well with other colours.  Also think about the impact of various colour combinations – do they complement each other while still enhancing your brand essence?  What about the effect of various individual hues.  For example, dull yellow can represent sickness and decay while bright yellow is often associated with freshness and joy.

Colours should be seen but not heard.  True or false?

Let’s finish in the manner in which we began.  True and false.  It really depends on the desired effect.  Start with that.  But don’t simply consider initial impact.  Think about the effects your colour scheme may have on your team, clients and you over time.  Bright red walls and yellow floors might be very exciting (or something) for a couple of days and then… well, who knows?  Tread carefully when it comes to the colour of floors.

Above all else though, the design team at Dream & Create (D&C) recommend a good long hard look at the demands placed on your business by brand imperatives such as reputation, functionality, context and impact over time. Understanding that the look and feel of your office, which is to an extent driven by the colour scheme, can be directly linked to the health of your business.  That’s a lot to think about, talk our team if you think you’d like to know more about your true colours.

*Bonus colour code from “color wheel pro”:

Light red – joy, sexuality, passion, sensitivity, and love.
Pink – romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red – vigour, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Dull (dingy) yellow – decay, sickness, and jealousy.
Light yellow – intellect, freshness, and joy.
Light blue – health, healing, tranquillity, understanding, and softness.
Dark blue – knowledge, power, integrity, and seriousness.

Just 2 Shades of Grey

White – light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection.
Black – power, elegance, formality, death, evil, and mystery.